
Click to learn more about the different trades
www.comebacktocarpet.com (A trade organisation also involved in direct retail)
The Carpet Foundation was set up in 1999 to ‘target consumers and alter their behaviour’. Today, it is backed by 12 UK manufacturers and over 1100 top independent retailers known as Registered Specialists.
We consistently advertise carpet and our current campaign which runs up until Christmas can be seen in 23 home interest titles reaching over 9 million readers every month.
We have introduced the Quality Mark, the only quality assurance in initiative in the UK carpet industry. Underpinned by British Standard and international product tests, it is endorsed and monitored by the Textile Institute. Consumers love its simplicity.
To induce an attitudinal shift among the media to carpet, we introduced the Red Carpet Awards which are now firmly established among journalists and more and more is being written about carpet.
Currently, we are working with the Office of Fair Trading to introduce a Consumer Code of Practice for our Registered Specialist retailers which will enable you to buy with total confidence from them. We have secured Stage One Approval from the OFT and we are in the process of rolling the Code out to our Registered Specialist Retailers.
Look for the Carpet Foundation Quality Mark from these manufacturers at a Registered Specialist when choosing a carpet that best suits your needs.